Why 75% of Resumes Never Reach a Human Recruiter
Applicant Tracking Systems filter, score, and rank every resume before a recruiter sees it. Most candidates have no idea this is happening.
ATS Optimization Rules
1. Use Standard Section Headers — "Work Experience", "Education", "Skills" — not creative labels.
2. Mirror Job Description Keywords — Use the exact phrases from the job posting.
3. Avoid Tables, Columns, and Graphics — ATS parsers cannot read them.
4. Use Standard Fonts — Arial, Calibri, Times New Roman. No icons, no colors in text.
5. Save as .docx or PDF — Not .pages, .odt, or image files.
Keywords Strategy
For each job application: identify 10-15 key skills and phrases from the posting. Ensure each appears naturally in your resume. ATS scores are based on keyword density and placement.
Internal Links: [HR Services](/services/hr-recruitment) | [ATS Resume Builder Tool](/tools/resume-builder)