Building a Content Strategy That Compounds Over Time
The Topic Cluster Model
Google rewards comprehensive coverage of a topic. Build:
Pillar Page — Comprehensive 3,000-5,000 word guide on a broad topic
Cluster Pages — 10-20 focused articles on subtopics, linking back to the pillar
Example pillar: "Construction Estimation Complete Guide"
Cluster pages: MEP estimation, concrete estimation, residential vs commercial, etc.
Content Calendar Framework
Measuring Content ROI
The 80/20 Rule for Content
20% of your content will drive 80% of your traffic. Focus on identifying what works and producing more of it.
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